Yiannis Antetokounmpo joins Novacert’s campaign to promote PDO Feta

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NOVACERT Ltd. as the executive organisation for the two PDO Feta promotional projects to be implemented in European and Third country markets, namely 1) Germany, UK and France, and 2) USA and Canada, announces the agreement with Yiannis Antetokounmpo.

The Greek star of the NBA, a recognizable personality across the globe’s lengths and widths, will be the central face of the campaign to promote our national product!

It is worth noting that before the accepting the proposal, the famous basketball player himself wanted to be informed about all details regarding the promotion program and its action,  about the stakeholders and benefiting producers. His participation in the targeted promotions of an entire industry, with a great contribution to the extroversion of the Greek economy, was the key point in finalizing the agreement.

The collaboration with Yiannis Antetokounmpo is the first important milestone in a large project implemented by NOVACERT, aiming at supporting the exports of Feta PDO cheese produced in Greece.