Vietnam: Prospects for the development of European and Greek food exports

Within the framework of the Program of the European promotional campaign “DelicEUs Fruits: Actions to inform and promote fresh fruit in Japan, S. Korea and Vietnam” with the implementing body of the Association of Imathia’s Agricultural Cooperatives and executive organization Novacert Ltd., a business trip was organized to Vietnam, including a series of B2B meetings during the period 29/06 – 06/07, both in the capital Hanoi and in Ho Chi Minh City. In more detail:

Initially, on June 29th, the members of the business delegation visited in Hanoi, stores of the chain MegaMarkt where they inspected the promotion of European fruits produced in Greece, with the distribution of fresh apple samples to a total of 21 supermarkets throughout Vietnam.

On Friday, July 1st 2022, a meeting with the Greek Ambassador in Hanoi was highly honorable and mostly constructive. Mr. Stylianopoulos Georgios put at the disposal of the exporters operators the valuable know-how of the executives of the Greek embassy and stands as a helper inconcerted commercial effort to penetrate the Vietnamese market.

On the same day, the Greek business delegation was hosted at headquarters of the Winmart Group, which is its largest importer – trading organization Vietnam. Winmart operates in the field of organized retail and wholesale of food with 156 supermarkets and 3200 convenience stores, but beyond food the range of Winmart extends to the trading of minerals and metals, vehicles, energy and solar systems, as well as in the high-tech industry.

Business meetings continued unabated in Ho Chi Minh City. Οn Monday, July 4, 2022, a meeting was held at the offices of the import-export department of food and fresh produce company TMT Co Ltd.

This company has 3 logistics centers and 70 branches throughout Vietnam, trading daily in supermarkets and wholesale markets over 2,000 food codes from around the world and its range market (dairy, confectionary, fresh, frozen).

This was followed by a visit to the Grove group, which is active in the import and distribution of fresh fruit to the largest retail chains in Vietnam (Big C, MegaMarkt, AEON Vietnam, Lotte Mart Vietnam, Saigon COOP Mart), as well as to the privately owned stores of the “Grove” group Fresh”. In addition, at the headquarters of the MegaMarkt chain, an event was held meeting with the heads of food import departments, especially fresh food.

The action of the business mission culminated with the organization of an informative event press conference, which took place at the Caravelle Hotel on Tuesday, July 5, 2022 in Ho Chi Minh City. Importers, distributors from the field of fresh fruit, representatives of organized retail chains and many representatives of the media (newspapers, magazines, television stations) attended the event, which generated great interest among local market stakeholders.

The business mission was attended by the president of the Consortium of Cooperatives of Producer Groups N. Imathia, Mr. Giannakakis Christos and general manager of Novacert Mr. Tamparopoulos Athanassios with company executives who specialize in the development of new markets for Greek exports.

Attempting a brief account of the promotional actions: the Vietnamese market shows very high interest in fresh products, as well as in all Greek trademark products such as canned peaches, Feta PDO, extra virgin olive oil, olives, etc. Vietnam is a mature market with established structures and processes, a new target market for Greece and the European Union with excellent prospects for food exporters.